International Journal of Marketing, Sales and Brand Management 7-1 Jan-Jun 2025=1
| Author |
Jena,Ansuman |
| Publication |
Mantech Publications Pvt. Ltd. |
| ISBN - 10 |
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| Language |
English |
| Department |
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| SeriesName |
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| BIBLevel |
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| BibNoOfRefrences |
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| ThesisAbstract |
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| Subject |
Marketing Management |
| PublicationYear |
2025 |
| ISBN - 13 |
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| OriginalLanguage |
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| CorporateBody |
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| SeriesISSN |
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| VolumeTitle |
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| VolumeNo |
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| VolumePagination |
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| Class.Code |
658.8 |
| Edition - Reprint |
- |
| Page |
64 |
| Size |
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| NoofCopies |
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| SeriesSttofRes |
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| VolumeSttofRes |
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Material Accession Nos.
| Accession No. |
CD Accession No. |
Section |
Status |
Due Dt. |
Rack |
Sub Rack |
Member |
Institute |
| UJ1753 |
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Reference |
Available |
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DU |
Note: Reference books are not for Issue
Book Content
| Chapter No. |
Chapter Name |
Chapter PageNo |
Content No |
Content Name |
Content PageNo |
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7-1 Jan-Jun 2025
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The Impact of Influencer Marketing on Gen Z's Brand Loyalty: A Cross-Cultural Study Nikhil Mehra, Isha Chatterjee, Manoj Gupta |
1-13 |
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''
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''
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Neuromarketing and Consumer Buying Behavior: Analyzing
Emotional Triggers in Digital Ads through EEG and Eye Tracking
Prof. Shweta Agarwal |
14-26 |
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''
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Brand Equity in the Age of AI: How Chatbots and Virtual Assistants
Influence Consumer Perception
Dr. Neelima Rao, Arjun Sethi |
27-39 |
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''
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Sustainable Branding Strategies: Impact of Eco-Friendly Labels on
Consumer Trust and Premium Purchase Intentions
Pranali Deshmukh, Kartik Rawat |
40-52 |
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''
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Sales Force Automation Tools and Their Effectiveness in B2B
Relationship Management
Prof. Tanmay R. Shukla |
53-64 |