Journal of Marketing and Sales Management 7-1 Jan-Jun 2025=1
| Author |
Jena,Ansuman |
| Publication |
Mantech Publications Pvt. Ltd. |
| ISBN - 10 |
|
| Language |
English |
| Department |
|
| SeriesName |
|
| BIBLevel |
|
| BibNoOfRefrences |
|
| ThesisAbstract |
|
| Subject |
Marketing Management |
| PublicationYear |
2025 |
| ISBN - 13 |
|
| OriginalLanguage |
|
| CorporateBody |
|
| SeriesISSN |
|
| VolumeTitle |
|
| VolumeNo |
|
| VolumePagination |
|
| Class.Code |
658.8 |
| Edition - Reprint |
- |
| Page |
59 |
| Size |
|
| NoofCopies |
|
| SeriesSttofRes |
|
| VolumeSttofRes |
|
Material Accession Nos.
| Accession No. |
CD Accession No. |
Section |
Status |
Due Dt. |
Rack |
Sub Rack |
Member |
Institute |
| UJ1757 |
|
Reference |
Available |
|
|
|
|
DU |
Note: Reference books are not for Issue
Book Content
| Chapter No. |
Chapter Name |
Chapter PageNo |
Content No |
Content Name |
Content PageNo |
|
''
|
7-1 Jan-Jun 2025
|
|
|
The Impact of Personalization on Consumer Purchase Intentions in E-Commerce: An In Depth Analysis of Conversion and Loyalty Drivers Dr. Sneha Roy, Anjali Nair, Rahul Sharma |
1-11 |
|
''
|
''
|
|
|
Omnichannel Sales Strategy: Enhancing Customer Experience across Digital and Physical Touchpoints Riya Deshmukh |
12-23 |
|
''
|
''
|
|
|
Influencer Marketing and Its Role in Driving Sales among Gen Z Consumers: Assessing Roi and Trust-Building in Social Commerce Aakash Mehra, Kavya Suresh, Dr. Rohan Jaiswal |
24-35 |
|
''
|
''
|
|
|
Strategic B2B Relationship Management: Impact of CRM Systems on Long-Term Sales Performance Vikram Deshmukh, Rahul Dutta, Anjali Roy |
36-48 |
|
''
|
''
|
|
|
Neroumarketing Techniques in Shaping Purchase Decisions: A Sales Perspective Nisha Thakur |
49-59 |