IJMM-The IUP Journal of Marketing Management 24-3,4 Jul-Sep,Oct-Dec 2025=2
| Author |
Shafiulla,B |
| Publication |
IUP Publications |
| ISBN - 10 |
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| Language |
English |
| Department |
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| Subject |
Marketing Management |
| PublicationYear |
2025 |
| ISBN - 13 |
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| VolumeTitle |
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| VolumeNo |
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| Class.Code |
658.8 |
| Edition - Reprint |
- |
| Page |
108, 122 |
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Steps to Download the Soft Copy:
1. Copy the Material Code shown above.
2. Click on the URL link.
3. Go to the Lib-Student folder and paste the Material Code into the search box.
4. Download the material.
Material Accession Nos.
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CD Accession No. |
Section |
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Due Dt. |
Rack |
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Member |
Institute |
| UJ1797 |
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General |
Available |
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DU |
Note: Reference books are not for Issue
Book Content
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Chapter Name |
Chapter PageNo |
Content No |
Content Name |
Content PageNo |
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24-3 Julay-September 2025
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Ethical and Moral Issues of Influencer Marketing Affecting Influencer Avoidance: A PLS-SEM Study Mansi Phogat and Tarannum Mohan |
5-37 |
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Influencer of Online Product Recommendation on ZMOT and Digital Purchase Decision Shiraz Praveen P and K Ramya |
38-57 |
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Behavioral Intention Towards Online Insurance Adoption: A UTAUT-Based Analysis Rekha Handa and Randeep Kaur |
58-79 |
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Does Hybrid Shopping Reduce Post-Purchase Cognitive Dissonance? Empirical Evidence from University Students Deepjyoti Choudhury, H Ramananda Singh, Tanmay Acharjee, Dipankar Das and Amarjyoti Sharma |
80-108 |
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24-4 Octomber-December 2025
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The Trust Paradox: Role of Deepfakes in Shaping Consumer Behavior and Decision Biases Md Saifullah Khalid |
5-38 |
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Brewing Success: Leveraging Digital Marketing for Revenue Growth in the Indian Coffee Industry Sreereshma S R, A S Dileep and V S Santhosh |
39-64 |
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User Generated E-Content Adoption in Hospitality Services: Influence of Source Credibility and Perceived Risk on Perceived Usefulness Kusam Ahir and Sanjeev Kumar Sharma |
65-82 |
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Shaping Khadi Fashion Perceptions: Traditional vs. Digital Media Marketing Garima Singh, Sanjay Mohan Johri and Vidya Rakesh |
83-104 |
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CRM 2.0 Strategies of Indian Telecom Companies: An Overview Rupali Lamba and Saloni Pawan Diwan |
105-122 |